A Pea in the Pod

As the lead copywriter for A Pea in the Pod, I wrote marketing copy that spanned across a variety of channels: email, SMS, social, and DTC (product descriptions, headlines, subheaders, body copy, CTAs). I wrote higher level brand copy, as well as seasonal, sale, campaign, and capsule collection copy in collaboration with the Creative Director. I also assisted on photoshoots, doing day-of creative assisting where needed. Lastly, I conducted interviews with Alexandra Richards, Caroline Vreeland, Arielle Charnas, and Devon Windsor for seasonal campaigns, and worked closely with the creative team on asset deliverables.