Motherhood Maternity

As the lead copywriter for Motherhood Maternity, I wrote marketing copy that spanned across a variety of channels: email, SMS, social, and DTC (product descriptions, headlines, subheaders, body copy, CTAs). I wrote higher level brand copy, as well as seasonal, sale, campaign, and capsule collection copy in collaboration with the Creative Director. I also assisted on photoshoots, including a National Breastfeeding Month campaign shoot where I interviewed models on their experiences in motherhood to be used across blog posts, social, and email channels.