P&G

As the lead copywriter before and during the Procter & Gamble acquisition of Proof period underwear (April 2023 - July 2024), I crafted compelling copy for packaging, web assets, email & SMS sends, product descriptions, organic posts, paid ads, and third-party retailer assets (Target, Amazon, Walmart). Partnering closely with our SEO agency, I also managed our blog, blending storytelling and creative ideation with strategy to improve our ranking while maintaining trust with our audience.